Learning From News on Different Media Platforms: An Eye-Tracking Experiment

Autor(en)

Sanne Kruikemeier, Sophie Lecheler, Ming Manuel Boyer

Abstrakt

A large number of studies focus on the effects of news consumption on learning. However, we know surprisingly little about how the process of news consumption itself influences learning across different platforms. This experimental study (N = 149) uses eye tracking to examine to what extent news modality (i.e., whether news is presented in a printed newspaper or on a news website) affects visual attention to news, and subsequently, knowledge. Results show that differences in learning between news modalities are indeed driven by variations in attention; exposure to printed news media leads to more diverse learning through increased visual attention, while more selective visual attention to news on websites leads to learning of specific subjects only.

Organisation(en)

Institut für Publizistik- und Kommunikationswissenschaft

Externe Organisation(en)

University of Amsterdam (UvA)

Journal

Political Communication

Band

35

Seiten

75-96

Anzahl der Seiten

22

ISSN

1058-4609

DOI

https://doi.org/10.1080/10584609.2017.1388310

Publikationsdatum

2018

Peer-reviewed

Ja

ÖFOS 2012

508007 Kommunikationswissenschaft, 508014 Publizistik

Schlagwörter

ASJC Scopus Sachgebiete

Communication, Sociology and Political Science

Link zum Portal

https://ucrisportal.univie.ac.at/de/publications/8a53c185-75b6-4a99-84da-ef2b9ad1e111