What’s in a post? How sentiment and issue salience affect users’ emotional reactions on Facebook

Autor(en)
Jakob-Moritz Eberl, Petro Tolochko, Pablo Jost, Tobias Heidenreich, Hajo Boomgaarden
Abstrakt

We investigate the effects of sentiment and issue salience on emotionally labeled responses to posts from political actors on Facebook (i.e., Reactions). We use an automated content analysis of Facebook posts and voter survey data in a multilevel negative binomial regression approach. Findings show that the sentiment of a post relates to the number of "Love" and "Angry" Reactions. Furthermore, if a post addresses an issue that constituents perceive as salient, this positively influences the number of "Angry" Reactions only. We also find that the effect of sentiment on "Angry" Reactions is highest when issue salience is low.

Organisation(en)
Institut für Publizistik- und Kommunikationswissenschaft, Institut für Politikwissenschaft
Externe Organisation(en)
Johannes Gutenberg-Universität Mainz
Journal
Journal of Information Technology & Politics
Band
17
Seiten
48-65
Anzahl der Seiten
18
ISSN
1933-1681
DOI
https://doi.org/10.1080/19331681.2019.1710318
Publikationsdatum
01-2020
Peer-reviewed
Ja
ÖFOS 2012
508020 Politische Kommunikation
Schlagwörter
ASJC Scopus Sachgebiete
Computer Science(all), Sociology and Political Science, Public administration
Link zum Portal
https://ucris.univie.ac.at/portal/de/publications/whats-in-a-post-how-sentiment-and-issue-salience-affect-users-emotional-reactions-on-facebook(6d468104-d5f3-4799-b9ad-6079258b33a1).html