At Odds: Laughing and Thinking? The Appreciation, Processing, and Persuasiveness of Political Satire.

Autor(en)

Mark Boukes, Hajo Boomgaarden, Marjolein Moorman, Claes de Vreese

Abstrakt

This study constructs and tests a conceptual model of how and for whom political satire affects political attitudes. With an experiment, we show that young adults compared to older people are more absorbed in satirical items than in regular news. Subsequently, absorption decreased counterarguing such that the attitude toward the satirized object was affected negatively. By contrast, we show that political satire positively affects the attitude toward the satirized subject via perceived funniness; this was particularly strong among those who held views congruent with the satire or lacked background knowledge, which follows disposition theory. Investigating the underlying and conditional processes gave insight into mechanisms through which satire influences attitudes and pinpointed possible reasons for mixed effects of this infotainment genre.

Organisation(en)

Externe Organisation(en)

University of Amsterdam (UvA)

Journal

Journal of Communication

Band

65

Seiten

721-744

Anzahl der Seiten

24

ISSN

0021-9916

DOI

https://doi.org/10.1111/jcom.12173

Publikationsdatum

10-2015

Peer-reviewed

Ja

ÖFOS 2012

508012 Medienwirkungsforschung

Schlagwörter

ASJC Scopus Sachgebiete

Communication, Language and Linguistics, Linguistics and Language

Link zum Portal

https://ucrisportal.univie.ac.at/de/publications/0103115d-f3dd-448f-a339-e47a5ec88da4