Party Advertising in Newspapers: A source of media bias?

Autor(en)

Jakob-Moritz Eberl, Markus Wagner, Hajo Boomgaarden

Abstrakt

Journalists increasingly fear that their work may be influenced by advertisers’ interests. While studies have found that commercial advertisers exert pressure on news producers, equivalent research on political advertising is scarce. Using a rigorous methodological approach, we investigate whether party advertising led to three different forms of media bias in newspaper coverage of the Austrian general election in 2013. We combine data on party newspaper advertising (N≈1300), party press releases (N≈1900) and coverage in seven newspapers (N≈4200). There are no statistically significant effects of party advertising on media bias, though there is indicative evidence of differences between media genres. Our findings advance the study of advertiser pressure in the field of political journalism and political communication and clarify a heated public debate.

Organisation(en)

Institut für Publizistik- und Kommunikationswissenschaft, Institut für Staatswissenschaft

Journal

Journalism Studies

Band

19

Seiten

782-802

Anzahl der Seiten

21

ISSN

1461-670X

DOI

https://doi.org/10.1080/1461670X.2016.1234356

Publikationsdatum

2016

Peer-reviewed

Ja

ÖFOS 2012

508008 Medienanalyse, 506014 Vergleichende Politikwissenschaft

Schlagwörter

ASJC Scopus Sachgebiete

Communication

Link zum Portal

https://ucris.univie.ac.at/portal/de/publications/party-advertising-in-newspapers-a-source-of-media-bias(a112989d-441f-4d0f-99fc-84a2e404d115).html