Processing news on social media. The political incidental news exposure model (PINE)

Autor(en)
Jörg Matthes, Andreas Nanz, Marlis Stubenvoll, Raffael Heiss
Abstrakt

This article outlines the Political Incidental News Exposure Model. The Political Incidental News Exposure Model understands incidental news exposure as a dynamic process and distinguishes two levels of incidental news exposure: the passive scanning of incidentally encountered political information (first level) and the intentional processing of incidentally encountered content appraised as relevant (second level). After encountering political information incidentally, recipients briefly check the content for relevance (i.e., first level). If content is appraised as relevant, recipients switch to more intensive processing (i.e., second level incidental news exposure). Importantly, second-level incidental news exposure is assumed to have stronger effects on political outcome variables like participation and knowledge than first-level incidental news exposure. The Political Incidental News Exposure Model further acknowledges intention-based (i.e., incidental news exposure while not looking for political news) and topic-based incidental news exposure (i.e., incidental news exposure while looking for other political news) and it conceptualizes incidental news exposure with respect to political and non-political content. Theoretical and methodological implications are discussed.

Organisation(en)
Institut für Publizistik- und Kommunikationswissenschaft
Externe Organisation(en)
MCI Management Center Innsbruck
Journal
Journalism
Band
21
Seiten
1031-1048
Anzahl der Seiten
18
ISSN
1464-8849
DOI
https://doi.org/10.1177/1464884920915371
Publikationsdatum
08-2020
Peer-reviewed
Ja
ÖFOS 2012
508007 Kommunikationswissenschaft, 508014 Publizistik
Schlagwörter
ASJC Scopus Sachgebiete
Communication, Arts and Humanities (miscellaneous)
Link zum Portal
https://ucris.univie.ac.at/portal/de/publications/processing-news-on-social-media-the-political-incidental-news-exposure-model-pine(9b011d22-2457-4b28-924e-68120d273b5d).html