Who gets into the papers? Party campaign messages and the media

Autor(en)

Thomas Meyer, Martin Haselmayer, Markus Wagner

Abstrakt

Parties and politicians want their messages to generate media coverage and thereby reach voters. This article examines how attributes related to content and sender affect whether party messages are likely to get media attention. Based on content analyses of 1,613 party press releases and 6,512 media reports in a parliamentary, multiparty context, we suggest that party messages are more likely to make it into the news if they address concerns that are already important to the media or other parties. Discussing these issues may particularly help opposition parties and lower-profile politicians get media attention. These results confirm the importance of agenda setting and gatekeeping, shed light on the potential success of party strategies, and have implications for political fairness and representation.

Organisation(en)

Institut für Staatswissenschaft

Journal

British Journal of Political Science

Band

50

Seiten

281-302

Anzahl der Seiten

22

ISSN

0007-1234

DOI

https://doi.org/10.1017/S0007123417000400

Publikationsdatum

01-2020

Peer-reviewed

Ja

ÖFOS 2012

506014 Vergleichende Politikwissenschaft

Schlagwörter

ASJC Scopus Sachgebiete

Sociology and Political Science

Link zum Portal

https://ucris.univie.ac.at/portal/de/publications/who-gets-into-the-papers-party-campaign-messages-and-the-media(81ebf648-b58b-4bcd-ad81-16c4b3d38ce7).html