The influence of issue fit and political fit of targeted political advertising on party evaluation and chilling effects
- Autor(en)
- Melanie Hirsch, Alice Binder, Jörg Matthes
- Abstrakt
Winner "Best Student Paper Award"
- Organisation(en)
- Institut für Publizistik- und Kommunikationswissenschaft
- Publikationsdatum
- 06-2021
- Peer-reviewed
- Ja
- ÖFOS 2012
- 508007 Kommunikationswissenschaft, 508014 Publizistik
- Schlagwörter
- Link zum Portal
- https://ucris.univie.ac.at/portal/de/publications/the-influence-of-issue-fit-and-political-fit-of-targeted-political-advertising-on-party-evaluation-and-chilling-effects(53ed1c9b-b59a-43d3-a546-b9fce841f46f).html