The influence of issue fit and political fit of targeted political advertising on party evaluation and chilling effects

Autor(en)

Melanie Hirsch, Alice Binder, Jörg Matthes

Abstrakt

Winner "Best Student Paper Award"

Organisation(en)

Institut für Publizistik- und Kommunikationswissenschaft

Publikationsdatum

06-2021

Peer-reviewed

Ja

ÖFOS 2012

508007 Kommunikationswissenschaft, 508014 Publizistik

Schlagwörter

Link zum Portal

https://ucris.univie.ac.at/portal/de/publications/the-influence-of-issue-fit-and-political-fit-of-targeted-political-advertising-on-party-evaluation-and-chilling-effects(53ed1c9b-b59a-43d3-a546-b9fce841f46f).html