Sexually objectifying pop music videos, young women's self-objectification, and selective exposure: A moderated mediation model

Autor(en)
Kathrin Karsay, Jörg Matthes
Abstrakt

There is intense discussion among experts about the potential negative impact of sexually objectifying media content on young women. This article presents an experimental study in which young women were either exposed to pop music videos high in sexual objectification or to pop music videos low in sexual objectification. Women’s self-objectification and their subsequent media selection behavior were measured. The results indicate that exposure to sexually objectifying media increased self-objectification, which in turn increased the preference for objectifying media content. Self-esteem, the internalization of appearance ideals, and body mass index (BMI) did not influence these relationships. Implications of these findings are discussed.

Organisation(en)
Institut für Publizistik- und Kommunikationswissenschaft
Journal
Communication Research (CR)
Band
47
Seiten
428-450
Anzahl der Seiten
23
ISSN
0093-6502
DOI
https://doi.org/10.1177/0093650216661434
Publikationsdatum
07-2016
Peer-reviewed
Ja
ÖFOS 2012
508007 Kommunikationswissenschaft, 508014 Publizistik, 508012 Medienwirkungsforschung
Schlagwörter
ASJC Scopus Sachgebiete
Communication, Language and Linguistics, Linguistics and Language
Link zum Portal
https://ucris.univie.ac.at/portal/de/publications/sexually-objectifying-pop-music-videos-young-womens-selfobjectification-and-selective-exposure-a-moderated-mediation-model(493c8e54-c427-4ce5-8a14-16effd0e8ccb).html