Do multimedia matter? Cognitive and affective effects of embedded multimedia journalism.

Autor(en)

Hanna Pincus, Magdalena Wojcieszak, Hajo Boomgaarden

Abstrakt

With the increase of online journalism, embedded multimedia stories have become more popular. Yet, little is known about the cognitive and affective effects this journalistic format may have on the audience. This experimental study compares the effects of embedded multimedia, traditional multimedia, and text-only format on readers' knowledge gain, emotional reactions, and narrative transportation. Overall, the effects are substantially less pronounced than expected. The audiences' emotional reactions and narrative transportation do not depend on modality, whereas knowledge gain is slightly decreased by multimodality. The theoretical, practical, and methodological implications of these limited effects are discussed.

Organisation(en)

Institut für Publizistik- und Kommunikationswissenschaft

Externe Organisation(en)

University of Amsterdam (UvA)

Journal

Journalism & Mass Communication Quarterly

Band

94

Seiten

747-771

Anzahl der Seiten

25

ISSN

1077-6990

DOI

https://doi.org/10.1177/1077699016654679

Publikationsdatum

06-2016

Peer-reviewed

Ja

ÖFOS 2012

508012 Medienwirkungsforschung

Schlagwörter

ASJC Scopus Sachgebiete

Communication

Link zum Portal

https://ucris.univie.ac.at/portal/de/publications/do-multimedia-matter-cognitive-and-affective-effects-of-embedded-multimedia-journalism(3d0e4079-411e-4137-a01a-fadb7447eb9d).html