Shaping healthy eating habits in children with persuasive strategies

Autor(en)
Alice Binder, Brigitte Naderer, Jörg Matthes
Abstrakt

There is an abundance of evidence that the presentation of unhealthy foods (UHFs) in different media has the power to shape eating habits in children. Compared to this rich body of work with regard to the effects of UHF presentations, studies testing the effects of healthy foods (HFs) are less conclusive. In particular, while the persuasive mechanisms behind HF presentations are well-understood, we lack insights about the role of messages factors, that is, how are (and should) HFs (be) presented in order to foster healthy eating habits in children. This paper tackles this research gap by suggesting the Persuasive Strategies Presenting Healthy Foods to Children (PSPHF) typology, classified along three pillars: (a) composition-related characteristics, (b) source-related characteristics, and (c) information-related characteristics. Against the background of the PSPHF typology, we review the available empirical evidence, outline pressing research gaps, and discuss implications for researchers, health promoters, and program planers.

Organisation(en)
Institut für Publizistik- und Kommunikationswissenschaft
Externe Organisation(en)
Ludwig-Maximilians-Universität München
Journal
Frontiers in Public Health
Band
9
Anzahl der Seiten
11
DOI
https://doi.org/10.3389/fpubh.2021.676127
Publikationsdatum
09-2021
Peer-reviewed
Ja
ÖFOS 2012
508007 Kommunikationswissenschaft, 508014 Publizistik
Schlagwörter
ASJC Scopus Sachgebiete
Public Health, Environmental and Occupational Health
Link zum Portal
https://ucris.univie.ac.at/portal/de/publications/shaping-healthy-eating-habits-in-children-with-persuasive-strategies(0e632b82-f152-4ac7-ac12-f51e7a246e5a).html