The Selective Avoidance of Threat Appeals in Right-Wing Populist Political Ads: An Implicit Cognition Approach Using Eye-Tracking Methodology
- Author(s)
- Jörg Matthes, Franziska Marquart, Florian Arendt, Anke Wonneberger
- Organisation(s)
- Department of Communication
- External organisation(s)
- Ludwig-Maximilians-Universität München, University of Amsterdam (UvA)
- Pages
- 135-147
- No. of pages
- 13
- DOI
- https://doi.org/10.1007/978-3-658-10558-7_12
- Publication date
- 2016
- Austrian Fields of Science 2012
- 508007 Communication science, 508009 Media research
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/the-selective-avoidance-of-threat-appeals-in-rightwing-populist-political-ads-an-implicit-cognition-approach-using-eyetracking-methodology(d359fd98-b100-46cd-b104-f832afb8b436).html