Positively valenced, calming political ads.

Author(s)
Florian Arendt, Franziska Marquart, Jörg Matthes
Organisation(s)
Department of Communication
Journal
Journal of Media Psychology: Theories, Methods, and Applications
Volume
25
Pages
72-82
No. of pages
11
ISSN
1864-1105
Publication date
2013
Peer reviewed
Yes
Austrian Fields of Science 2012
508007 Communication science
Portal url
https://ucris.univie.ac.at/portal/en/publications/positively-valenced-calming-political-ads(cbb398bf-ae20-46ee-915d-865f5fa74acf).html