Positively valenced, calming political ads.

Author(s)

Florian Arendt, Franziska Marquart, Jörg Matthes

Organisation(s)

Department of Communication

Journal

Journal of Media Psychology: Theories, Methods, and Applications

Volume

25

Pages

72-82

No. of pages

11

ISSN

1864-1105

Publication date

2013

Peer reviewed

Yes

Austrian Fields of Science 2012

508007 Communication science

Portal url

https://ucrisportal.univie.ac.at/en/publications/positively-valenced-calming-political-ads(cbb398bf-ae20-46ee-915d-865f5fa74acf).html