Positively valenced, calming political ads.
- Author(s)
- Florian Arendt, Franziska Marquart, Jörg Matthes
- Organisation(s)
- Department of Communication
- Journal
- Journal of Media Psychology: Theories, Methods, and Applications
- Volume
- 25
- Pages
- 72-82
- No. of pages
- 11
- ISSN
- 1864-1105
- Publication date
- 2013
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 508007 Communication science
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/cbb398bf-ae20-46ee-915d-865f5fa74acf