Why do green consumers tend to trust green ads?
- Author(s)
- Jörg Matthes, Anke Wonneberger
- Organisation(s)
- Department of Communication
- Publication date
- 06-2013
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 508007 Communication science
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/a93c74fe-f713-4299-9bde-c9260c431f43