Observing the „spiral“ in the spiral of silence

Author(s)
Jörg Matthes
Abstract

Time is of the utmost importance when designing studies to test the spiral of silence theory. The theory posits that individuals who feel they are in the majority become more dominant and louder over time, while the minority camp becomes increasingly silent. However, few studies have tested the dynamic nature of the theory. Therefore, the aims of this article are to revisit the role of time in spiral of silence research and to demonstrate how dynamic processes can be modeled with three-wave panel data. Using survey data on the topic of unemployment, the relationship between change in the opinion climate and change in opinion expression is estimated with a latent growth model. Findings confirm the dynamic processes predicted by the theory.

Organisation(s)
Department of Communication
Journal
International Journal of Public Opinion Research
Volume
27
Pages
155-176
No. of pages
22
ISSN
0954-2892
DOI
https://doi.org/10.1093/ijpor/edu032
Publication date
2015
Peer reviewed
Yes
Austrian Fields of Science 2012
508007 Communication science, 508014 Journalism
Keywords
ASJC Scopus subject areas
Sociology and Political Science
Portal url
https://ucris.univie.ac.at/portal/en/publications/observing-the-spiral-in-the-spiral-of-silence(883eb344-7d06-4ef8-9891-c540b8c283f7).html