Buying green: Antecedents of green consumption behavior and implications for advertisers.

Author(s)
Jörg Matthes
Organisation(s)
Department of Communication
Publication date
06-2013
Peer reviewed
Yes
Austrian Fields of Science 2012
508007 Communication science
Sustainable Development Goals
SDG 12 - Responsible Consumption and Production
Portal url
https://ucrisportal.univie.ac.at/en/publications/821c8e77-af32-49c3-baaf-4f883ce51774