Buying green: Antecedents of green consumption behavior and implications for advertisers.
- Author(s)
- Jörg Matthes
- Organisation(s)
- Department of Communication
- Publication date
- 06-2013
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 508007 Communication science
- Sustainable Development Goals
- SDG 12 - Responsible Consumption and Production
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/821c8e77-af32-49c3-baaf-4f883ce51774