The impact of alcohol brand appearances on Facebook on purchase intention.

Author(s)

Mira Mayrhofer, Jörg Matthes, Brigitte Naderer, Sabine Einwiller

Organisation(s)

Department of Communication

Publication date

05-2018

Peer reviewed

Yes

Austrian Fields of Science 2012

508008 Media analysis

Portal url

https://ucris.univie.ac.at/portal/en/publications/the-impact-of-alcohol-brand-appearances-on-facebook-on-purchase-intention(770df023-f923-4b7d-8e02-ce36851f1969).html