Short but Critical?: How “Fake News” and “Anti-Elitist” Media Attacks Undermine Perceived Message Credibility on Social Media

Author(s)
Sophie Lecheler, Linda Bos, Jana Egelhofer
Abstract

Citizens increasingly turn to social media for information, where they often rely on cues to judge the credibility of news messages. In these environments, populist politicians use “fake news” and “anti-elitist” attacks to undermine the credibility of news messages. This article argues that to truly understand the impact of these criticism cues, one must simultaneously consider additional contextual cues as well as individual-level moderators. In a factorial survey, we exposed 715 respondents to tweets by a politician retweeting and discrediting a news message of which topic and source varied. We find that both the fake news cue and the anti-elitist cue have limited across-the-board effects but decrease credibility if the message is incongruent with voters’ issue positions. Our results thus offer a more optimistic view on the power of populist media criticism cues and suggest that source and confirmation heuristics are (still) stronger influences on citizens’ credibility evaluations.

Organisation(s)
Department of Communication
External organisation(s)
University of Amsterdam (UvA), Ludwig-Maximilians-Universität München
Journal
Communication Research (CR)
Volume
50
Pages
695-719
No. of pages
25
ISSN
0093-6502
DOI
https://doi.org/10.1177/00936502231178432
Publication date
06-2023
Peer reviewed
Yes
Austrian Fields of Science 2012
508020 Political communication
Keywords
ASJC Scopus subject areas
Communication, Language and Linguistics, Linguistics and Language
Portal url
https://ucrisportal.univie.ac.at/en/publications/short-but-critical-how-fake-news-and-antielitist-media-attacks-undermine-perceived-message-credibility-on-social-media(527cd5e1-8a9c-4bac-8fcb-e532a1303717).html