Time to BeReal! Exploring users' well-being in relation to BeReal use duration

Author(s)
Jaroslava Kanková, Anja Stevic, Alice Binder, Jörg Matthes
Abstract

The mobile app BeReal, launched in 2020, has gained popularity for its emphasis on authenticity, spontaneity, and real-time daily interactions with close ties, earning it the label of “anti-Instagram.” However, empirical evidence on its relationship with well-being is currently lacking. This study uses a quasi-experimental two-wave design to examine the relationship between BeReal use duration and well-being indicators. Results suggest that long-term BeReal use is linked to higher friendship satisfaction, positively influencing life satisfaction. In addition, long-term use is associated with reduced fear of missing out and connection overload compared to short-term use, suggesting BeReal may enhance well-being possibly by facilitating daily interactions with close ties, limiting usage time, and providing a more authentic representation of everyday life compared to other social media platforms.

Organisation(s)
Department of Communication
Journal
New Media & Society
ISSN
1461-4448
DOI
https://doi.org/10.1177/14614448251317689
Publication date
2025
Peer reviewed
Yes
Austrian Fields of Science 2012
508007 Communication science
Keywords
ASJC Scopus subject areas
Communication, Sociology and Political Science
Portal url
https://ucrisportal.univie.ac.at/en/publications/4e3c436f-5295-463b-a7d4-604dc1f93490