Fem-vertised and fem-washed advertising on Instagram: How do they affect the attitude towards the brand and purchase intention?
- Author(s)
- Iara Noronha dos Reis, Katharina Harm, Melanie Saumer, Ariadne Neureiter, Jörg Matthes
- Organisation(s)
- Department of Communication
- Pages
- 145-159
- No. of pages
- 15
- DOI
- https://doi.org/10.1007/978-3-658-43936-1_10
- Publication date
- 2025
- Austrian Fields of Science 2012
- 508007 Communication science
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/4a7a6009-db45-4ed2-b98a-9306001bb361