Advertising on Facebook: A boost of popularity or skepticism?

Author(s)

Mira Mayrhofer, Sabine Einwiller, Jörg Matthes

Organisation(s)

Department of Communication

Publication date

2017

Peer reviewed

Yes

Austrian Fields of Science 2012

508009 Media research

Portal url

https://ucris.univie.ac.at/portal/en/publications/advertising-on-facebook-a-boost-of-popularity-or-skepticism(3ee5a584-fb4a-4c81-a342-4fde96f8871c).html