Healthy, sweet, brightly colored, and full of vitamins: Affective and cognitive persuasive strategies of food placements and children’s healthy eating behavior

Author(s)
Alice Binder, Mira Mayrhofer, Brigitte Naderer, Jörg Matthes
Organisation(s)
Department of Communication
Publication date
2018
Peer reviewed
Yes
Austrian Fields of Science 2012
508014 Journalism, 508007 Communication science
Portal url
https://ucris.univie.ac.at/portal/en/publications/healthy-sweet-brightly-colored-and-full-of-vitamins-affective-and-cognitive-persuasive-strategies-of-food-placements-and-childrens-healthy-eating-behavior(5d7e5ea6-707f-4224-b359-51e5b1535fe7).html