Why retractions of numerical misinformation fail: The anchoring effect of inaccurate numbers in the news

Author(s)
Marlis Stubenvoll, Jörg Matthes
Abstract

Numbers can convey critical information about political issues, yet statistics are sometimes cited incorrectly by political actors. Drawing on real-world examples of numerical misinformation, the current study provides a first test of the anchoring bias in the context of news consumption. Anchoring describes how evidently wrong and even irrelevant numbers might change people’s judgments. Results of a survey experiment with a sample of N = 413 citizens indicate that even when individuals see a retraction and distrust the presented misinformation, they stay biased toward the initially seen inaccurate number.

Organisation(s)
Department of Communication
Journal
Journalism & Mass Communication Quarterly
Volume
99
Pages
368–389
No. of pages
22
ISSN
1077-6990
DOI
https://doi.org/10.1177/10776990211021800
Publication date
06-2021
Peer reviewed
Yes
Austrian Fields of Science 2012
508007 Communication science
Keywords
ASJC Scopus subject areas
Communication
Portal url
https://ucrisportal.univie.ac.at/en/publications/0872e188-6701-43fa-92eb-fe141cda41fb