The Effects of Environmental Brand Attributes and Nature Imagery in Green Advertising
- Author(s)
- Desirée Schmuck, Jörg Matthes, Brigitte Naderer, Maren Beaufort
- Organisation(s)
- Department of Communication
- External organisation(s)
- Österreichische Akademie der Wissenschaften (ÖAW)
- Journal
- Environmental Communication
- Volume
- 12
- Pages
- 414-429
- No. of pages
- 16
- ISSN
- 1752-4032
- DOI
- https://doi.org/10.1080/17524032.2017.1308401
- Publication date
- 2018
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 508007 Communication science
- Keywords
- ASJC Scopus subject areas
- Environmental Science (miscellaneous), Management, Monitoring, Policy and Law
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/2954b052-ddd1-4eae-9c52-c8fd9458bee8