Artificial presence, real-life influence? Effects of CGI influencers on young adults’ health behavior intentions

Author(s)
Melanie Saumer, Ariadne Neureiter, Édua Mária Varga, Veronika Gataric, Chelsea Yupu Liu, Jörg Matthes
Organisation(s)
Department of Communication
Journal
Cyberpsychology : Journal of Psychological Research in Cyberspace
Volume
19
ISSN
1802-7962
DOI
https://doi.org/10.5817/CP2025-2-3
Publication date
04-2025
Peer reviewed
Yes
Austrian Fields of Science 2012
508007 Communication science
Portal url
https://ucrisportal.univie.ac.at/en/publications/1d75e4a7-8f5f-4406-999e-3c0459336062