Negative Stereotypical Portrayals of Muslims in Right-Wing Populist Campaigns: Perceived Discrimination, Social Identity Threats, and Hostility Among Young Muslim Adults

Author(s)
Desiree Schmuck, Jörg Matthes, Frank Hendrik Paul
Abstract

Anti-Islamic sentiments have become central to right-wing populist mobilization in Western societies, which often results in negative portrayals of Muslims in political campaigns. Although these portrayals may have detrimental effects on minority members' identity formation and attitudes toward majority members, little is known about their effects on members of the depicted group. A lab experiment with 145 young Muslims reveals that right-wing populist ad exposure increases perceived discrimination, which in turn decreases individuals' self-esteem and national identification, and encourages hostility toward majority members. Religious identification, in contrast, is not affected by ad exposure. Implications of these findings for intergroup relations and democratic processes are discussed.

Organisation(s)
Department of Communication
Journal
Journal of Communication
Volume
67
Pages
610-634
No. of pages
25
ISSN
0021-9916
DOI
https://doi.org/10.1111/jcom.12313
Publication date
08-2017
Peer reviewed
Yes
Austrian Fields of Science 2012
508007 Communication science, 508014 Journalism
Keywords
ASJC Scopus subject areas
Communication, Language and Linguistics, Linguistics and Language
Portal url
https://ucrisportal.univie.ac.at/en/publications/negative-stereotypical-portrayals-of-muslims-in-rightwing-populist-campaigns-perceived-discrimination-social-identity-threats-and-hostility-among-young-muslim-adults(b52558ef-1263-457f-aebe-f6ee698f167f).html