The social media political participation model: A goal systems theory perspective

Author(s)
Johannes Knoll, Jörg Matthes, Raffael Heiss
Abstract

Although studies suggest that the use of social media can promote political participation (PP), there is a lack of theorizing about the psychological processes underlying this relationship. This article attempts to fill this gap by suggesting a social media political participation model. Taking a goal systemic perspective, the model specifies a set of interrelated processes that need to be realized so that social media use affects PP. Furthermore, key contingent conditions are outlined and insights into fostering PP are offered. The article explains ways of testing the model with surveys and experiments. Implications for future research are discussed.

Organisation(s)
Department of Communication
Journal
Convergence: The International Journal of Research into New Media Technologies
Volume
26
Pages
135-156
No. of pages
22
ISSN
1354-8565
DOI
https://doi.org/10.1177/1354856517750366
Publication date
2018
Peer reviewed
Yes
Austrian Fields of Science 2012
508007 Communication science, 508014 Journalism
Keywords
ASJC Scopus subject areas
Communication, Arts and Humanities (miscellaneous)
Portal url
https://ucris.univie.ac.at/portal/en/publications/the-social-media-political-participation-model-a-goal-systems-theory-perspective(9f26a779-78a1-45ec-8d15-c977d31b2b9a).html