Manifesto Functions: How Party Candidates View and Use Their Party’s Central Policy Document

Author(s)
Nikolaus Eder, Marcelo Jenny, Wolfgang Claudius Müller
Abstract

Electoral manifestos play a crucial role in visions of party democracy and political science analyses of party competition. While research has focused on the contents of manifestos, we know much less about how parties produce manifestos and the roles they take in campaigns. This paper identifies three campaign-related functions of manifestos: they provide a compendium of valid party positions, streamline the campaign, and are used as campaign material. Based on the characteristics of the candidates, the parties and the campaign, the paper then derives expectations of how party candidates may differ in attributing importance to their party's manifesto. Based on a candidate survey after the 2013 Austrian general election, the paper shows that the key user-group of parliamentary candidates considers manifestos generally important and useful documents. Candidates' policy-centred campaigning and left–right distance from their own party are important in explaining individual differences. While the manifesto's service functions of providing a summary of valid party positions for the candidates and as a campaign means to be handed out to voters are widely appreciated, campaign streamlining is more divisive when it results in constraining candidates.

Organisation(s)
Department of Government
Journal
Electoral Studies
Volume
45
Pages
75-87
No. of pages
13
ISSN
0261-3794
DOI
https://doi.org/10.1016/j.electstud.2016.11.011
Publication date
01-2016
Peer reviewed
Yes
Austrian Fields of Science 2012
506012 Political systems
Keywords
ASJC Scopus subject areas
Social Sciences(all)
Portal url
https://ucris.univie.ac.at/portal/en/publications/manifesto-functions-how-party-candidates-view-and-use-their-partys-central-policy-document(7ccb46dc-b62b-4068-b0ee-5a264aaee27b).html