Issue engagement in election campaigns: the impact of electoral incentives and organizational constraints

Author(s)
Thomas Meyer, Markus Wagner
Abstract

It is easier for voters to make informed electoral choices when parties talk about the same issues. Yet, parties may decide against such "issue engagement." We hypothesize that issue engagement between parties is more likely (a) when the similarity of their policy positions means that both parties have clear electoral incentives to talk about the same topics and (b) when parties face few organizational constraints in terms of campaign resources. Our empirical analysis of 2453 press releases by Austrian parties shows that ideological proximity and party resources affect the level of issue engagement. These findings suggest that issue engagement is less likely precisely where it is needed most, which has important implications for understanding the democratic quality of election campaigns.

Organisation(s)
Department of Government
Journal
Political Science Research and Methods
Volume
4
Pages
555-571
No. of pages
17
ISSN
2049-8470
DOI
https://doi.org/10.1017/psrm.2015.40
Publication date
08-2015
Peer reviewed
Yes
Austrian Fields of Science 2012
506014 Comparative politics
Keywords
Portal url
https://ucris.univie.ac.at/portal/en/publications/issue-engagement-in-election-campaigns-the-impact-of-electoral-incentives-and-organizational-constraints(dd5390bd-c1c3-49d1-9391-3b3a2e4a9849).html