The influence of issue fit and political fit of targeted political advertising on party evaluation and chilling effects

Author(s)

Melanie Hirsch, Alice Binder, Jörg Matthes

Abstract

Winner "Best Student Paper Award"

Organisation(s)

Department of Communication

Publication date

06-2021

Peer reviewed

Yes

Austrian Fields of Science 2012

508007 Communication science, 508014 Journalism

Keywords

Portal url

https://ucris.univie.ac.at/portal/en/publications/the-influence-of-issue-fit-and-political-fit-of-targeted-political-advertising-on-party-evaluation-and-chilling-effects(53ed1c9b-b59a-43d3-a546-b9fce841f46f).html