Voting “Against Islamization”?

Autor(en)
Desiree Schmuck, Jörg Matthes
Abstrakt

We explore the effects of anti-Islamic right-wing, populist political campaign ads on voting intention for a right-wing populist party using a quota-based online experiment (N = 174). Additionally, we investigate implicit attitudes (i.e., automatic affective associations) and explicit attitudes (i.e., overtly expressed evaluations) toward Muslims as underlying mechanisms of these effects. We find that exposure to the political campaign ads prompts explicit hostile attitudes toward Muslims mediated by implicit attitudes. Explicit attitudes in turn shape voting intention. Moreover, implicit attitudes toward Muslims predict voting preference beyond the influence of explicit attitudes. Thus, resentments toward Muslims may foster voters' support for anti-Islamic right-wing populist parties even under the radar of conscious awareness. In sum, this study demonstrates for the first time the entire process of right-wing, populist political campaign ads' effects on voting preferences via implicit and explicit attitudes toward Muslims.

Organisation(en)
Institut für Publizistik- und Kommunikationswissenschaft
Journal
Political Psychology
Band
40
Seiten
739-757
Anzahl der Seiten
19
ISSN
0162-895X
DOI
https://doi.org/10.1111/pops.12557
Publikationsdatum
08-2019
Peer-reviewed
Ja
ÖFOS 2012
508007 Kommunikationswissenschaft, 508014 Publizistik
Schlagwörter
ASJC Scopus Sachgebiete
Experimental and Cognitive Psychology, Clinical Psychology, Philosophy, Social Psychology, Political Science and International Relations, Sociology and Political Science
Link zum Portal
https://ucris.univie.ac.at/portal/de/publications/voting-against-islamization(b0c064d1-76d4-4328-b35d-a9cdf0249571).html