Beyond Credibility: The Effects of Different Forms of Visual Disinformation

Autor(en)

Teresa Weikmann, Jana Egelhofer, Sophie Lecheler

Abstrakt

Deepfakes dominate discussions about manipulated videos, but other forms of visual disinformation are more prevalent and less understood. Moreover, deception is often assessed through measuring credibility, overlooking cognitive effects like misperceptions and attitude changes. To address these gaps, an online experiment (N = 802) examined visual disinformation’s effects on credibility, misperceptions, and perceptions of a politician. The study compared a deepfake (machine learning manipulation), a cheapfake (rudimentary manipulation), and a decontextualized video (false context), all portraying the same politician and false message. Despite low in credibility, the deepfake and cheapfake caused a misperception, with the deepfake harming perceptions of the politician.

Organisation(en)

Institut für Publizistik- und Kommunikationswissenschaft

Externe Organisation(en)

Ludwig-Maximilians-Universität München

Journal

Journalism & Mass Communication Quarterly

Band

102

Seiten

1020 - 1043

ISSN

1077-6990

Publikationsdatum

11-2025

Peer-reviewed

Ja

ÖFOS 2012

508020 Politische Kommunikation, 508012 Medienwirkungsforschung

Schlagwörter

Link zum Portal

https://ucrisportal.univie.ac.at/de/publications/4c6f8215-4c6e-46e1-8d0d-3f1f2aac920c