The cognitive benefits of online microtargeted political ads: Explaining attitudes, political interest, and campaign knowledge
- Author(s)
- Jörg Matthes, Melanie Hirsch, Selina Noetzel, Alice Binder
- Organisation(s)
- Department of Communication
- External organisation(s)
- Alpen-Adria-Universität Klagenfurt
- Journal
- Information, Communication & Society
- ISSN
- 1369-118X
- DOI
- https://doi.org/10.1080/1369118X.2026.2642841
- Publication date
- 03-2026
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 508007 Communication science
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/51a56dd9-bdfe-4453-b8a4-d0cc6058337a