Why do green consumers tend to trust green ads?

Author(s)

Jörg Matthes, Anke Wonneberger

Organisation(s)

Department of Communication

Publication date

06-2013

Peer reviewed

Yes

Austrian Fields of Science 2012

508007 Communication science

Portal url

https://ucris.univie.ac.at/portal/en/publications/why-do-green-consumers-tend-to-trust-green-ads(a93c74fe-f713-4299-9bde-c9260c431f43).html