Sexually objectifying pop music videos, young women's self-objectification, and selective exposure: A moderated mediation model
- Author(s)
- Kathrin Karsay, Jörg Matthes
- Abstract
There is intense discussion among experts about the potential negative impact of sexually objectifying media content on young women. This article presents an experimental study in which young women were either exposed to pop music videos high in sexual objectification or to pop music videos low in sexual objectification. Women’s self-objectification and their subsequent media selection behavior were measured. The results indicate that exposure to sexually objectifying media increased self-objectification, which in turn increased the preference for objectifying media content. Self-esteem, the internalization of appearance ideals, and body mass index (BMI) did not influence these relationships. Implications of these findings are discussed.
- Organisation(s)
- Department of Communication
- Journal
- Communication Research (CR)
- Volume
- 47
- Pages
- 428-450
- No. of pages
- 23
- ISSN
- 0093-6502
- DOI
- https://doi.org/10.1177/0093650216661434
- Publication date
- 07-2016
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 508007 Communication science, 508014 Journalism, 508012 Media impact studies
- Keywords
- ASJC Scopus subject areas
- Communication, Language and Linguistics, Linguistics and Language
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/sexually-objectifying-pop-music-videos-young-womens-selfobjectification-and-selective-exposure-a-moderated-mediation-model(493c8e54-c427-4ce5-8a14-16effd0e8ccb).html