Getting the Message Across: Perceived Effectiveness of Political Campaign Communication

Author(s)
Jost van Spanje, Hajo Boomgaarden, Rens Vliegenthart, Matthijs Elenbaas, Rachid Azrout, Andreas Schuck, Claes de Vreese
Organisation(s)
External organisation(s)
University of Amsterdam (UvA)
Journal
Journal of Political Marketing
Volume
12
Pages
100-120
ISSN
1537-7857
DOI
https://doi.org/10.1080/15377857.2013.752248
Publication date
2013
Peer reviewed
Yes
Austrian Fields of Science 2012
508012 Media impact studies
Portal url
https://ucris.univie.ac.at/portal/en/publications/getting-the-message-across-perceived-effectiveness-of-political-campaign-communication(2fe323ab-e336-4164-8216-1a50e46d0ae1).html