The impact of alcohol brand appearances on Facebook on purchase intention.
- Author(s)
- Mira Mayrhofer, Jörg Matthes, Brigitte Naderer, Sabine Einwiller
- Organisation(s)
- Department of Communication
- Publication date
- 05-2018
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 508008 Media analysis
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/the-impact-of-alcohol-brand-appearances-on-facebook-on-purchase-intention(770df023-f923-4b7d-8e02-ce36851f1969).html